Creating impact socially as well as environmentally is part of our corporate DNA. Rooted in Norway, where sustainability and collaboration are keys to success. Our corporate values are reflected in the partners we choose, right down to the bank with which we do business.
Supporting a broad range of stakeholders and using a socially innovative business model, we create impact on the triple bottom line worldwide.
Nordic Values



"We don’t have plan B because there is no planet B!"
Ban Ki-moon
UN General Secretary 2007-16

Our Clients - Our Community

The most important relationships are the ones that are mutually beneficial. We strive to provide our clients with what they need to thrive in the new economy, whether they are a multi-national corporation or part of a network of grassroots organisations. By working together and making each other stronger, we can accelerate the impact we create.

Wellbeing Economy Alliance

WEAll is a global collaboration of organisations, alliances, movements and individuals working together to change the economic system to create a wellbeing economy: one that delivers human and ecological wellbeing.


Supplying a best-in-breed platform for physical asset management, myTurn pbc is a public benefit corporation with a long history of supporting social and environmental change. 

United Nations registered partnership

Societal Innovation enabling Sustainable Development.  Supporting and connecting a network of ‘smart communities’ supporting the technical infrastructure to facilitate efficient community resource management. #SDGAction13572 


We put our money where our mouth is. Literally.
Cultura Bank is the only Norwegian bank telling depositors exactly where their money is invested. The purpose of each investment is evaluated based on social and environmental criteria.

Smart Cities Network Norway

an interdisciplinary network where state and municipality, large and small businesses, as well as R&D actors and civil society organizations interact to make the society smarter.

We have a shared vision to create impact and work in a field that is value aligned with our private goals.

Executive Team

Bringing together a broad array of experience, our team has a fantastic balance of technical, start-up, sales, finance, community building, social enterprise, international business and corporate experience. 

Cynthia Reynolds

Founder / tech

Ole Seipajærvi

Managing Partner

Dan Höglund

Managing Partner

Dag Reynolds

Strategy & Finance

Join us

Is your organisation interested in collaborating

We are eager to connect with individuals and organisations working in the Circular Economy and Smart City fields to accelerate impact internationally. In order to do so, we need feet on the ground all over the world.

Whether you are looking for concrete practical tools for your clients or the technology to help them innovate their business models, we want to hear from you. 


To increase resource utilization through smart solutions supporting a transition to a Circular Economy. Increased utilization of assets reduces overall consumption and creates positive economic, environmental and social impact. We actively work to change consumption habits  and increase the understanding of the importance of access over ownership.

Copyright © 2018 SmartUse.Global in collaboration with, pbc

A United Nations registered partnership supporting the Sustainable Development Goals #SDGAction13572.

ORG# 921 187 289